About Business
"Alida is a software company that provides a reliable platform enabling organizations to drive business outcomes. Organizations can combine insights with feedback and then grow gradually. The purpose of this platform is to allow companies to make decisions with their customers instead of making decisions for them. With the motive to bring research into the IT industry, Andrew Reid founded this company in 2000. This company has created the first customer experience management tool and insights platform. The purpose behind all these is to boost business growth by turning customer wants into action. The company’s vision is to build a world where customers can be treated as the root of the truth."