About Business
American Family Insurance (AmFam) is a finance and insurance company established in 1927. It provides a variety of services, including life, health, and homeowners insurance, along with commercial coverage, retirement planning products, and investment options. Bill Westrate is the current CEO and chairman of AmFam. The main office is located in Madison, Wisconsin, United States. Previously, the company was started as Farmers Mutual Insurance Company in Madison, Wisconsin, by an insurance salesman?Herman Wittwer.? After that, the target market was farmers, and auto insurance was its product. Later, the company name was changed from Farmers Mutual to American Family Mutual Insurance Company. Since 2011, AmFam has been listed as a Fortune 500 company with several regional offices in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio.?
